Welcome to Santa Barbara

Ever wonder what it’s like to live in paradise? Living in Santa Barbara comes pretty darn close. Just ask anyone who’s already made the move. Stunning cliffside views, pristine beaches, a gorgeous Mediterranean climate, historic architecture, and a sense of community — Santa Barbara offers all of that and more. It’s easy to see why the area is often referred to as the “American Riviera.” The breathtaking views extend from the Pacific Coast, through the city, and up into the trails of the Santa Ynez Mountains (and, some would argue, even out to the nearby wine country). Within the city limits, you’ll find top-notch schools, rich history and local culture, and excellent options for when you want to be wined and dined. We could go on and on.

But is life in Santa Barbara beautiful and breezes all the time? And would it feel like living in paradise to you? Before making the move, here are 11 things we think you should know about living in Santa Barbara. Santa Barbara is not only a visual paradise but a place where the lifestyle matches the incredible views. Whether you’re hiking the Santa Ynez Mountains, enjoying the vibrant local culture, or just soaking up the sun on one of many stunning beaches, Santa Barbara delivers a unique blend of relaxation and adventure. However, as with any sought-after locale, there are aspects to consider before packing your bags.

A good question to ask before making the move: Is Santa Barbara an expensive place to live? Unfortunately, the answer is yes. But Santa Barbara isn’t just expensive, it’s one of the most expensive cities in California, and possibly the most expensive city in Central California. According to Best Places, the cost of living in Santa Barbara is nearly 55 percent higher than the national average — ouch! For 2023-2024, Santa Barbara ranked #5 for Most Expensive Places to Live in the country, according to U.S. News & World Report. The median household income in Santa Barbara was about $89,250 in 2021, nearly $20,000 more than the national median household income. The high cost of living here reflects its desirability but requires thoughtful financial planning and budgeting.

One of the biggest factors affecting the cost of living in Santa Barbara is housing costs. The typical home value in Santa Barbara is a staggering $1.7 million, while rent for a one-bedroom apartment averages around $2,825 a month. According to Niche, most residents are renters. But finding an affordable — or relatively affordable — rental can be challenging, so be sure to start your search well in advance of your move. The high housing costs are a direct reflection of the city's tight development restrictions and high demand. As a result, many residents find themselves competing for a relatively small pool of available properties.

Santa Barbara has plenty of incredible neighborhoods to choose from, but we've narrowed it down to three of our favorites based on charm, location, and overall vibe. Downtown Santa Barbara, for instance, offers easy access to numerous dining options, cultural events, and historic architecture, with average rent for a one-bedroom apartment around $2,325 and home values averaging $1.52 million. This area is ideal for those who love being in the heart of the action, offering a lively yet laid-back lifestyle that's hard to resist.

For those connected to the university or looking for a youthful, social atmosphere, Isla Vista is the perfect match. Adjacent to the University of California at Santa Barbara campus, Isla Vista boasts a vibrant community close to the beach, with average rent at about $3,150 and typical home values standing at $1.59 million. Meanwhile, Mission Canyon offers a tranquil, nature-surrounded living experience with easy access to hiking trails and the Santa Barbara Botanical Gardens, making it ideal for outdoor enthusiasts. Here, rent averages around $2,525, with home values reaching about $2.1 million.

Closing thoughts on Santa Barbara offer a glimpse into what makes this city truly special. Beyond the idyllic beaches and scenic vistas, Santa Barbara represents a blend of top-tier education, a rich tapestry of local culture, and a wide array of outdoor activities and community events that enrich the lives of its residents. Schools in Santa Barbara are highly regarded, offering quality education from the elementary level up to higher education institutions like UCSB and Santa Barbara City College. The vibrant local culture is supported by annual events, festivals, and a thriving arts scene that fosters a strong sense of community.

For those considering making Santa Barbara their home, it's important to weigh the high cost of living against the unparalleled quality of life the city offers. With its welcoming community, diverse cultural experiences, and endless opportunities for outdoor adventure, Santa Barbara lives up to its reputation as the "American Riviera." For potential movers, exploring this unique blend of natural beauty, cultural richness, and community vibrancy can make all the difference in finding your slice of paradise. Visit local neighborhoods, attend community events, and immerse yourself in the local lifestyle to truly understand what makes Santa Barbara such a coveted place to live.